Will Threads' fame be short-lived or will this be the next big conversational social platform? WGSN’s experts share their first thoughts and predictions, including how the app will impact consumer behaviour, what improvements we’re expecting from Meta and how brands should approach the new platform.
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With the upcoming Barbie movie release this month, the recently released trailer has triggered another social media surge of pinks. Brands are tapping into the craze with #Barbiecore styling in stores, windows, social content and digital merchandising. However, data from WGSN Fashion indicates that this trend has…
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Y2K and ‘90s trends, retaining brand loyalty and nihilism in the consumer landscape. That and more on today’s episode.
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The future of food and drink sustainability, retail for Gen Alpha and out-of-home advertising. That and more on today’s episode.
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Helen Edwards, adjunct associate professor of marketing at London Business School, shares how to detect early-stage trends from the fringes and track them to the masses.
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Youth culture in 2023, social commerce in Southeast Asia and the future of psychedelics. That and more on today’s episode.
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Styling for the winter holidays, the halal-friendly city’s inspiring design and sober-curious nightlife. That and more on today’s episode.
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Maintaining market share, denim for the working wardrobe and environmentally conscious Web3. That and more on today’s episode.
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In an ever-changing world, how can your brand gain market share and lasting loyalty? WGSN's latest consumer forecast, Future Consumer 2025, offers focus and solutions to plan for in the next two years.
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