Blog

Get a behind-the-scenes look into the creation of AI images in fashion from WGSN Digital Asset Specialist & AI Image Analyst Ryan Parry.

Get an exclusive behind-the-scenes peek into WGSN's catwalk image tagging process from our digital asset expert Cassandra Rosenthal.

Charli XCX’s new album BRAT has taken off among young fans and queer communities, both online and off. We explore how experiential and guerilla marketing as well as co-created stunts have helped generate buzz.

We cover the full journey of the tennis aesthetic: from the trend onset to where it’s going next.

The global secondhand apparel market is set to grow three times faster* than the global apparel market, with Gen Z leading adoption. Coupled with the cost-of-living crisis, Gen Z will continue to power the thrift movement in search of more affordable alternatives in the year ahead.

Overproduction remains one of the fashion industry’s biggest problems, but it doesn’t have to be this way. To help brands solve this problem, WGSN has teamed up with OC&C to reveal how more accurate forecasting can be used to tackle overproduction head on. 

As the Autumn/Winter 2024 catwalk season comes to a close, discover the top three need-to-know trends from Paris Fashion Week that will last beyond the runway highlighted by WGSN experts.

Overproduction is a long-lasting, deep-rooted problem in the apparel industry. 15-45 billion items of clothing produced every year are wasted, mostly ending up in landfill or incinerated. 

From contemporary knits to twisted tailoring and colourful leather, we reveal this season's key catwalk trends from Milan Fashion Week.