Running from the 23-27 October, British Beauty Week 2024 will run under the theme of A Beauty Industry that Looks Like You. WGSN is proud to attend and support British Beauty Week as a British Beauty Council patron.

Consumers' scarce attention, aligned with the rapid pace of technological and cultural innovations, such as generative AI and the dissemination of trends on social networks, are transforming the current marketing and retail landscape, forcing brands to reevaluate their strategies. Created with a focus on the consumer and aligned with mapping the evolution of behavior for the coming years, WGSN presents the concept of 4Cs (content, culture, commerce and community) to help brands face the growing digital chaos.

If you ask any brand leader what makes a strong company, they will tell you it’s putting the consumer at the centre of all actions, but how do you do this when consumer behaviours are changing faster than ever? Join CEO of WGSN, Carla Buzasi, for an exclusive briefing on your 2026 future consumer and gain market-leading foresight to mitigate risk, plan strategically, and innovate successfully.